G6 Dual Brand – Detroit

G6 Hospitality, the parent company of Motel 6 & Studio 6, wanted to create a new, fresh building design to house both brands under the same roof, while also providing the option of street front retail. Intended for sites in redeveloping urban areas, this prototype will allow flexibility from 70-150 keys. Detroit is the first location with the design employed, and is anticipated to provide 138 keys with associated surface parking. It is scheduled to be constructed of Type V, wood framed construction with a building exterior comprised of metal panels and EIFS. The dual-brand offering is a specific response to franchisees wanting to provide both short-term and long-term stays.