G6 Dual Brand – Detroit

G6 Hospitality, the parent company of Motel 6 & Studio 6, wanted to create a new, fresh building design to house both brands under the same roof, while also providing the option of street front retail. Intended for sites in redeveloping urban areas, this prototype allows flexibility from 70-150 keys, depending on the site and developers’ needs. Detroit was the first location to implement this design through the conceptual phase. In this conceptual design, the hotel provided 138 keys with associated surface parking. It would be a Type V, wood-framed construction with a building exterior comprised of metal panels and EIFS. The dual-brand offering is a specific response to franchisees wanting to provide both short-term and long-term stays.